Serpenti watch in gold with coral, emeralds and diamonds, c. 1965
| One of Bvlgari's most ubiquitous and prominent design elements is from classical ancient Greek and Roman motifs such as the enternal snake as in Serpenti watches.|
For Bvlgari, the snake has become a signature design theme.
|In the 1940s, Bvlgari incorporated the snake motif into the design of some of their watches. The pieces were sculpted interpretations of the coiled serpent and became instantly popular. These flexible gold "snake bracelet-watches" were meant to be worn wrapped around the wrist with one end consisting of the serpent's head adorned with jewels and hiding the dial of the watch.|
In ancient Roman times, the image of the coiled snake symbolized immortality and was often used for good luck or to ward off ill-fortune.
A rare enamel and diamond wristwatch by Bvlgari from 1965 was sold at Christie’s in London in 2014 for $ 1.1m