|Controlling supply and directing demand, De Beers was able to build and control a market unlike other companies ever have.||Diamonds did not always top the list for most desired engagement stone. When De Beers ran large-scale and effective marketing campaigns it changed the perception of diamonds and built a story around their aura.|
De Beers created a story of love, romance, and indestructible commitment around the diamond.
|Morganite is one of the hottest engagement ring alternatives. Morganite is traditionally pink to orange-pink in color and is often found in large sizes.|
Garnet is a series of many different minerals each with its own unique chemical formula. Garnet comes in many colors. Reds and pinks seem the most popular for engagement rings.
|Moissanite is a naturally occurring silicon carbide with similar look and characteristics of a diamond at a fraction of the cost.||Tanzanite is 1000 times rarer than diamonds and is a single source gemstone ... and that source is running out. Tanzanite is a blue variety of zoisite with a rich deep blue and sometimes purple hues.|
|Oregon Sunstone is becoming more popular in an engagement ring. The inclusion of copper crystals within the Sunstone (plagioclase feldspar) is unique and imparts a speckled glimmer within the gemstone.|
Tsavorite is a variety of garnet that hosts calcium-aluminum, and trace amounts of chromium and vanadium to impart the rich green color.