Serpenti watch in gold with coral, emeralds and diamonds, c. 1965
|Bvlgari's most ubiquitous design element is from classical ancient Greek and Roman motifs, the snake, as in Serpenti watches.|
|In the 1940s, Bvlgari incorporated the snake motif into the design of some of their watches. The pieces became instantly popular. These flexible gold "snake bracelet-watches" were meant to be worn wrapped around the wrist with one end consisting of the serpent's head adorned with jewels and hiding the dial of the watch.|
In ancient Roman times, the image of the coiled snake symbolized immortality and was often used for good luck or to ward off ill-fortune. For Bvlgari, the snake has become a signature design theme.
A rare enamel and diamond wristwatch by Bvlgari from 1965 was sold at Christie’s in London in 2014 for $ 1.1m