Monday, 15 July 2019

Art Deco 'Tutti-Frutti' Jewels

In 1936 Daisy Fellowes, heiress to the Singer sewing machine fortune, was terribly upset that financial reversals brought about by the Great Depression had forced her to sell her yacht.

She treated herself to a little something from Cartier. She bought a necklace mounted with a fringe of emerald, sapphire, and ruby beads; engraved ruby and sapphire leaves; and 13 briolette-shaped sapphires. Daisy's necklace became known as the Tutti Frutti and she set off the craze for Art Deco jewels.
A “Tutti Frutti” Art Deco Cartier brooch found in a $60 box of costume jewelry sold at auction for $17,550.
Fast-forward 80 years: A young woman wanders into the Fred Leighton vintage jewelry shop on Madison Avenue, New York. A flash of color catches the proprietor's eye: She's wearing an original Tutti Frutti bracelet on her wrist, a gift from her mother-in-law.

Thirty years ago it was valued at $15,000. Today, the same piece (100 were produced) can run as much as $1 million.

Henry Picq, Paris

Cartier London Art Deco Diamond Ruby Clip 1937